Wednesday, July 9, 2008

Christian Audigier


Creating his first design at the age of sixteen. Christian Audigier is a phenomenon when it comes to marketing his brand of clothing. The owner and marketing genius, of the brands Ed Hardy, Smet, and Christian Audigier, he is a force to be reckoned with.

Raised in a family headed by a single mother in the small town of Avignon in France, Christian knew it was up to him to take care of the family. Knowing he didn’t have a voice, he chose to delve into the world of Fashion. His talent for knowing what was current was already developing at an early age. By eighteen Christian was dealing with big businesses on his way to being a fashion designer. He traveled to the US once a year and always dreamed of living the rock and roll lifestyle.

Christian's big fashion break came with his marketing of the Von Dutch brand. He gave Britney Spears and Justin Timberlake hats to wear and the next day their pictures were all over the media. He has also designed for the likes of Naf Naf, Levis and Guess jeans. His next move came after he parted ways with Von Dutch. He was walking in California and thought it would be cool to have tattoos on shirts. Christian licensed the The Ed Hardy brand {Don Ed Hardy is a real tattooist} and opened his first store in 2004. The rest is fashion history.’

Happily married with three children, Christian has the reputation of a down to earth man simple, genuine and sweet. He shies away from modern technologies when he is working. He doesn’t even have a computer in his office and only checks his phone every 2 hours. An unusual way to work in this time of high technology.

He opened his first Ed Hardy store in 2004 and immediately became the darling of the urban trend setter's world. With celebrity friends that wear his clothes, Christian has an unusual way of advertising. He gives his clothes to celebrities who wear them and create a buzz for his clothes. Madonna famously wears his shirts and has even asked him to send her more because her daughter takes hers. He says that he wants to take over the world. If sales and enthusiasm are anything to go for, this marketing dynamo may well be on his way!

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