Friday, December 11, 2009

Seth Godin



"I've noticed that people who read a lot of blogs and a lot of books also tend to be intellectually curious, thirsty for knowledge, quicker to adopt new ideas and more likely to do important work.

I wonder which comes first, the curiosity or the success"
Seth Godin


Godin is author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

sethgodin

This 1 is really funny!...

Some people are better than others


"By 'better', of course I mean better customers, better prospects, better sneezers, better at spreading the word.
Here are two interesting lessons from the book industry:
  1. Kindle readers buy two or three times as many books as book readers. Why? I don't think it's necessarily because using a Kindle leads someone to read more books. I think it's because the kind of person who buys a lot of books is the most likely person to pony up and buy a Kindle. I know that sounds obvious, but once you see it this way, you understand why book publishers should be killing themselves to appeal to this group. After all, the group voted with their dollars to show that they're better.
  2. Walmart and other mass marketers are now offering top bestsellers for $9 or less each, about $5 less than their cost. Why? Why not offer toasters or socks as a loss leader to get people in the store? I think the answer is pretty clear: people who buy hardcover books buy other stuff too. A hardcover book is a luxury item, it's new and it's buzzable. This sort of person is exactly who you want in your store.
The challenge, then is to look for cues that people give you that they are better, and then cater to them. Every industry has people who are worth more, buzz more, care more and buy more than other people. Don't treat people the same, find the ones that matter more to you, and hug them."



  
openforum

openforum
openforum
openforum

openforum

American Express Forum r soooo informing & inspiring. AMEX Open Forums really inspired me a few years ago 2 become a business owner. Watching the forums has given a tremendous amount of insite to build the foundation of my business & the rest u learn as u go!:)

4 comments:

Kitty said...

OMG Ceeeeeeee!

I learned so much... THANKS!!!

I'm starting a company to make aprons... and bdancing outfits!!!!!!!

Kitty said...

BTW... I never realized how smart Seth G. was before... :)

theceelist said...

really I know! He really put social networking in2 perspective thing which I pretty much knew but his description make me 2 be sure I dnt fall into the facebook trap..lol updating every 5 min & sh**..lol

but kitty I think I hv a youtube addiction..LOOOOOOL HaHahaaaaa:)

theceelist said...

Oh & kitty ur going 2 start an apron & BD outfit line..lol ur amaaaazing I cnt wait..LOL :);)