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Tuesday, July 12, 2011

Trek Bikes

To pay homage to Lance's renewed racing career, Nara embellished his Trek Speed Concept bike for the July 23rd Annecy Individual Time Trial with a cartoon motif of children in boxing gloves and flying UFOs, along with a LIVESTRONG logo written in bubbly cloud lettering. In a personal gesture, Nara also included a moving inspirational message handwritten across the top tube of the bike's frame, visible only when Armstrong's head is deep in an aerodynamic tuck: "Never Forget Your Beginner's Spirit."

As his first run on the Tour de France after retiring from professional racing three years ago, the opening time trial was one of the most high-profile moments in Lance's historic comeback — and one appropriately commemorated by Newson's graphic treatment of his Trek Speed Concept. Featuring subtle flat black clear coat over raw OCLV Carbon offset by glossy contrast details, including Newson's "Stroboscopic" rear wheel design that appears to pulse as it spins, the bike brings a new level of design sophistication to the most legendary cycling event in the world, while simultaneously flying the flag of cancer awareness in LIVESTRONG yellow.

To help give Lance an extra boost across the finish line in this year's Tour de France, Hirst customized a Trek Madone with a gorgeous array of real butterflies from the frame down to the Bontrager rims, which also bear a repeating pattern of the willowy creatures. Eschewing the traditional LIVESTRONG yellow in favor of bright shocking pink logos all around, Hirst brings even more attention to the cause in a colorscheme that can be easily read at nearly any distance (or speed).

via Trek Bikes



Kitty said...


Dat pinky bike 2 dying 4!!!!!

Eyed b riding on da WIND!!!!

theceelist said...

They r beautiful!! I luv watching the bikers ride up into the high altitude ...mountains... I wish I took pic of the bikers in the mountains last weekend with there nice biker outfits I luv that!